Selling across multiple channels feels exciting until the orders start piling up in places you can’t easily track.
Maybe your team is managing sales from Shopify, Amazon, and eBay at the same time. Maybe you’re juggling point-of-sale orders or manual entries. But when those channels don’t talk to each other, problems show up fast. Inventory becomes unreliable, orders slip through the cracks, and your team spends more time correcting mistakes than fulfilling demand.
Upgrading to a multichannel order management system (OMS) can sound intimidating. Many businesses worry these platforms are too expensive or too complex, or that they’re built only for enterprise companies.
At Stellar One, we partner with companies to help them streamline business operations via Acumatica, a cloud-based ERP platform. But we also like to be up front about the fact that there’s a quality multichannel order management option at every stage of growth. The key is choosing a system that fits your business right now and won’t hold you back as you scale.
To help you sort through the noise, this guide breaks down nine commonly used multichannel order management solutions. They’re grouped into three tiers based on budget, complexity, and business size:
- Tier 1: What Are the Best Entry-Level, Budget-Friendly Multichannel Order Managers for Small Businesses?
- Tier 2: What Are the Top Mid-Market Multichannel Order Management Tools?
- Tier 3: What Are the Best Enterprise-Level, ERP-Based Platforms for Multichannel Order Management?
Once you’ve learned about the tools on the market, you’ll be better positioned to make the right choice for leveling up your own order management across multiple channels.
First, here’s a quick look at the information we’ll break down in more detail.
Tier 1: What Are the Best Entry-Level, Budget-Friendly Multichannel Order Managers?
These tools work well for small ecommerce businesses, early-stage direct-to-consumer brands, and operations moving beyond spreadsheets for the first time.
1. Zoho Inventory
Zoho Inventory connects to platforms like Amazon, Etsy, eBay, and Shopify to sync stock levels and centralize order management.
- Best for: Small or early-stage businesses just beginning to sell across multiple channels.
- Strengths: Affordable, easy to learn, integrates with the larger Zoho ecosystem.
- Limitations: Limited automation and workflow sophistication as order volume grows.
2. Veeqo
Veeqo pulls orders from ecommerce channels into one interface and connects to major shipping carriers, making fulfillment easier.
- Best for: Online retailers selling on multiple marketplaces who want to streamline shipping.
- Strengths: Marketplace integrations, built-in shipping automation.
- Limitations: Less robust for more complex warehouse operations and larger catalogs.
3. Multiorders
Multiorders is a lightweight platform that helps businesses centralize multichannel orders without the complexity of mid-market tools.
- Best for: Brands outgrowing spreadsheets but not yet ready for a full order management system.
- Strengths: Simple setup, budget-friendly.
- Limitations: Fewer advanced functions and deep integrations compared to higher-tier options.
Comparison Table for Entry-Level Multichannel Order Managers
|
Tier |
Solution |
Business Size |
Best For |
Key Strengths |
Limitations |
|
Entry-Level |
Zoho Inventory |
Small businesses |
Early-stage multichannel sellers |
Affordable, easy to use, strong marketplace sync |
Limited automation as volume grows |
|
Entry-Level |
Veeqo |
Small to midsized |
Marketplace-heavy sellers |
Built-in shipping automation, unified order view |
Less robust for complex warehouse needs |
|
Entry-Level |
Multiorders |
Very small businesses |
Sellers moving off spreadsheets |
Budget-friendly, simple setup |
Limited integrations and advanced features |
Tier 2: What Are the Top Mid-Market Multichannel Order Management Tools?
These platforms offer more automation, reporting, and scalability. They’re ideal for businesses with higher order volumes, more SKUs, multiple warehouses, or both B2B and B2C sales.
4. Brightpearl
Brightpearl is built for omnichannel retailers and offers real-time inventory syncing, order automation, purchasing, POS integration, and more.
- Best for: Retailers blending online and in-person sales, or managing multiple warehouses.
- Strengths: Strong automation, powerful reporting, reliable channel integrations.
- Limitations: Higher cost, more complex onboarding.
5. Cin7
Cin7 combines inventory management, POS, warehouse operations, and multichannel order syncing under one umbrella.
- Best for: Brands selling wholesale and direct-to-consumer, or those with hybrid fulfillment models.
- Strengths: Flexible capabilities, broad integration support.
- Limitations: Steeper learning curve, may require dedicated admin support.
6. Ordoro
Ordoro focuses heavily on fulfillment efficiency, centralizing multichannel orders and streamlining shipping workflows.
- Best for: Ecommerce teams feeling fulfillment bottlenecks as order volumes increase.
- Strengths: Strong shipping tools, straightforward interface.
- Limitations: Not a full ERP platform, so finance, manufacturing, and advanced operations may require additional systems.
7. Linnworks
Linnworks supports multichannel automation, routing, and inventory updates across marketplaces and ecommerce platforms.
- Best for: Online sellers scaling their marketplace presence or expanding their channel mix.
- Strengths: Strong automation engine, wide integration library.
- Limitations: Best for ecommerce-only operations, less ideal for manufacturers and complex operational environments.
Comparison Table for Mid-Level Multichannel Order Managers
|
Tier |
Solution |
Business Size |
Best For |
Key Strengths |
Limitations |
|
Mid-Market |
Brightpearl |
Midsized retailers |
Omnichannel sales (online + point of sale) |
Real-time inventory, automation, reporting |
Higher cost and implementation complexity |
|
Mid-Market |
Cin7 |
Midsized brands |
Hybrid business-to-business + direct-to-consumer models |
Flexible features, point of sale + warehouse management system + order management system |
Steeper learning curve |
|
Mid-Market |
Ordoro |
Growing ecommerce brands |
Fulfillment-heavy operations |
Strong shipping workflows, simple interface |
Not a full ERP system; limited advanced ops |
|
Mid-Market |
Linnworks |
Ecommerce-only brands |
Marketplace expansion |
Automation engine, wide integrations |
Less suited for manufacturing |
Tier 3: What Are the Best All-Encompassing, ERP-Based Platforms for Multichannel Order Management?
These platforms combine multichannel order management with ERP platform functions like accounting, purchasing, warehouse management, and manufacturing. They’re designed for companies with high order volumes, multiple warehouses, B2B/B2C complexity, or the need for deeper operational control.
8. Acumatica
Acumatica is a cloud ERP platform with native integrations for Shopify, BigCommerce, and Amazon, bringing all multichannel orders directly into one system. It syncs inventory in real time, automates fulfillment steps, and supports advanced processes like carrier-rate shopping, label generation, and smart box-size recommendations.
- Best for: Fast-growing businesses needing a modern, flexible ERP platform capable of unifying sales channels, warehouses, purchasing, and finance.
- Strengths: Native connectors for major ecommerce platforms, strong warehouse and shipping automation, modern API architecture that supports flexible integrations.
- Limitations: Requires a full ERP implementation rather than a plug-and-play order management system. Acumatica uses authorized ERP partners to implement the platform, which can limit options for teams looking to self-implement.
9. NetSuite
NetSuite is a widely adopted enterprise ERP system with built-in order management, supply chain capabilities, and integrations across ecommerce platforms. It’s often used by companies scaling globally or managing complex distribution networks.
- Best for: Multi-entity operations, high transaction volumes, global sellers.
- Strengths: Robust configuration options, deep financial tools, unified platform.
- Limitations: Higher cost and longer implementation timelines, may require more internal admin support.
Comparison Table for Fast-Growing and Enterprise Multichannel Order Management
|
Tier |
Solution |
Business Size |
Best For |
Key Strengths |
Limitations |
|
All-In ERP |
Acumatica |
Fast-growing to enterprise |
Businesses needing unified ERP platform + order management system |
Native ecommerce connectors, real-time data, strong WMS |
Requires full ERP implementation |
|
All-In ERP |
NetSuite |
Large/multi-entity companies |
High-volume global operations |
Deep financials + order management system + supply chain |
Higher cost, long implementation timeline |
Choosing the Right Multichannel Order Management Tier for Your Business
A good place to start when you’re making this decision is to ask a few key questions:
- How many channels are we selling on today?
- How often do we experience errors or delays due to manual work?
- Do we have multiple warehouses or fulfillment partners?
- How quickly do we plan to scale?
- Does our team need deeper capabilities like accounting, purchasing, or manufacturing?
Tier 1: If you’re still managing orders manually or using QuickBooks, entry-level tools can give you an immediate lift.
Tier 2: If your business has more SKUs, higher volume, or complex fulfillment rules, mid-market platforms will offer helpful automation.
Tier 3: If multiple business units, warehouses, or departments are involved, an ERP-level solution may be the right long-term play.
Find the Right Multichannel Order Manager for Your Business
You came here because managing orders across multiple channels is becoming overwhelming. Maybe you're noticing more mistakes, slower fulfillment, or systems that no longer talk to each other. Now that you’ve seen nine solid options across three tiers, you have a clearer sense of where your business fits and which types of tools can help you streamline operations and grow without adding more chaos.
Multichannel order management matters because it will keep your inventory accurate, your fulfillment teams on track, and your customers happy. Without the right system, those small problems can become expensive ones as you grow.
If you’re ready to explore what modern order management looks like inside a complete ERP platform, your next step is to take a closer look at how these platforms manage sales channels, inventory, and fulfillment together. Learn what it’s like in real life to transition to an ERP platform and see how these systems bring your operations together.
Not sure if you’re ready for a full ERP platform? Take our ERP Readiness Quiz below to find out.
Frequently Asked Questions About Multichannel Order Managers
What does a multichannel order manager actually do?
A multichannel order manager will pull all your orders, from your ecommerce site, marketplaces, and sometimes retail locations, into a single place. It will keep inventory in sync across every channel, help your team fulfill orders correctly, and reduce the manual work that happens when systems don’t talk to each other.
How do I know when it’s time to upgrade from spreadsheets or basic tools?
Most businesses upgrade when they start seeing problems like overselling, fulfillment delays, inconsistent inventory numbers, or too much time spent manually checking each channel. When you’re managing more than one or two sales channels, or when your order volume starts to grow, a dedicated system usually becomes necessary.
Do I need an enterprise ERP platform like Acumatica, or will a smaller tool work?
It depends on your complexity. If you sell on only one to two channels and have simple fulfillment, an entry-level tool may be enough. If your business has multiple warehouses, higher order volume, B2B sales, or needs financial, inventory, and fulfillment data in one place, an ERP-level system is often the better long-term fit.